Global Internet Advertising Market Research Report 2017-2022

Published On: Aug 2017

Format: PDF

Publisher: QY Research

Pages: 126

Report ID: 108733

Global Internet Advertising Market Research Report 2016 is a professional and in-depth study on the current state of the Internet Advertising industry.

The report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. The Internet Advertising market analysis is provided for the global markets including development trends, competitive landscape analysis, and key regions development status.

This report focuses on top vendor in global market, with revenue and product type for each vendor, covering

Alphabet
Facebook
Baidu
Yahoo! Inc
Microsoft
Alibaba
Tencent
Twitter
Aol(Verizon Communications)
eBay
Linkedin
Amazon
IAC
Soho
Pandora


By type, the market can be split into
Search Ads
Mobile Ads
Banner Ads
Classified Ads
Digital Video Ads
Others

By application, the market can be split into

Retail
Automotive
Entertainment
Financial Services
Telecom
Consumer Goods
Others

By Regions, this report covers (we can add the regions/countries as you want)
North America
Europe
Japan
China
Row


Finally, overall research conclusion is offered.
In a word, the report provides major statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

Table of Contents

1 Market Overview 1
1.1 Product Overview and Scope of Internet Advertising 1
1.2 Internet Advertising Segment by Types 2
1.2.1 Global Production Market Share of Internet Advertising by Types in 2015 2
1.2.2 Search Ads 4
1.2.3 Mobile Ads 5
1.2.4 Banner Ads 5
1.2.5 Classified Ads 6
1.2.6 Digital Video Ads 6
1.3 Internet Advertising Segment by Applications 7
1.3.1 Internet Advertising Consumption Market Share by Applications in 2015 7
1.3.2 Retail 9
1.3.3 Automotive 9
1.3.4 Entertainment 10
1.3.5 Financial Services 10
1.3.6 Telecom 11
1.3.7 Consumer Goods 11
1.4 Internet Advertising Market by Regions 12
1.4.1 North America Status and Prospect (2011-2021) 12
1.4.2 Europe Status and Prospect (2011-2021) 13
1.4.3 Japan Status and Prospect (2011-2021) 14
1.4.4 China Status and Prospect (2011-2021) 15
1.4.5 RoW Status and Prospect (2011-2021) 16
1.5 Global Market Size (Value) of Internet Advertising (2011-2021) 17
2 Global Internet Advertising Market Competition by Manufacturers 18
2.1 Global Internet Advertising Revenue and Share by Manufacturers (2015 and 2016) 18
2.2 Manufacturers Internet Advertising Manufacturing Base Distribution, Sales Area, Product Types 21
2.3 Internet Advertising Market Competitive Situation and Trends 24
2.3.1 Internet Advertising Market Concentration Rate 24
2.3.2 Internet Advertising Market Share of Top 3 and Top 5 Manufacturers 25
3 Global Internet Advertising Production, Revenue (Value) by Regions (2011-2016) 27
3.1 Global Internet Advertising Revenue (Value) and Market Share by Regions (2011-2016) 27
3.2 Global Internet Advertising Revenue and Gross Margin (2011-2016) 30
3.3 North America Internet Advertising Revenue and Gross Margin (2011-2016) 30
3.4 Europe Internet Advertising Revenue and Gross Margin (2011-2016) 31
3.5 Japan Internet Advertising Revenue and Gross Margin (2011-2016) 31
3.6 China Internet Advertising Revenue and Gross Margin (2011-2016) 31
3.7 RoW Internet Advertising Revenue and Gross Margin (2011-2016) 31
4 Global Internet Advertising Production, Revenue (Value), Price Trend by Types 32
4.1 Global Internet Advertising Revenue and Market Share by Types (2011-2016) 32
4.2 Global Internet Advertising Production Growth by Type (2011-2016) 35
5 Global Internet Advertising Market Analysis by Applications 37
5.1 Global Internet Advertising Revenue and Market Share by Applications (2011-2016) 37
5.2 Global Internet Advertising Revenue Growth Rate by Applications (2011-2016) 40
5.3 Market Drivers and Opportunities 41
5.3.1 Potential Applications 41
5.3.2 Emerging Markets/Countries 41
6 Global Internet Advertising Manufacturers Profiles/Analysis 42
6.1 Alphabet 42
6.1.1 Company Basic Information 42
6.1.2 Internet Advertising Product Types, Application and Specification 43
6.1.3 Alphabet Internet Advertising Revenue and Gross Margin (2015 and 2016) 43
6.1.4 Contact Information 44
6.2 Facebook 44
6.2.1 Company Basic Information 44
6.2.2 Internet Advertising Product Types, Application and Specification 46
6.2.3 Facebook Internet Advertising Revenue and Gross Margin (2015 and 2016) 46
6.2.4 Contact Information 47
6.3 Baidu 47
6.3.1 Company Basic Information 47
6.3.2 Internet Advertising Product Types, Application and Specification 49
6.3.3 Internet Advertising Revenue and Gross Margin (2015 and 2016) 49
6.3.4 Contact Information 50
6.4 Yahoo! Inc 50
6.4.1 Company Basic Information 50
6.4.2 Internet Advertising Product Types, Application and Specification 51
6.4.3 Yahoo! Inc Internet Advertising Revenue and Gross Margin (2015 and 2016) 52
6.4.4 Contact Information 53
6.5 Microsoft 53
6.5.1 Company Basic Information 53
6.5.2 Internet Advertising Product Types, Application and Specification 56
6.5.3 Microsoft Internet Advertising Revenue and Gross Margin (2015 and 2016) 56
6.5.4 Contact Information 57
6.6 Alibaba 57
6.6.1 Company Basic Information 57
6.6.2 Internet Advertising Product Types, Application and Specification 59
6.6.3 Alibaba Internet Advertising Revenue and Gross Margin (2015 and 2016) 59
6.6.4 Contact Information 60
6.7 Tencent 60
6.7.1 Company Basic Information 60
6.7.2 Internet Advertising Product Types, Application and Specification 61
6.7.3 Tencent Internet Advertising Revenue and Gross Margin (2015 and 2016) 62
6.7.4 Contact Information 63
6.8 Twitter 63
6.8.1 Company Basic Information 63
6.8.2 Internet Advertising Product Types, Application and Specification 65
6.8.3 Twitter Internet Advertising Revenue and Gross Margin (2015 and 2016) 66
6.8.4 Contact Information 67
6.9 Aol(Verizon Communications) 67
6.9.1 Company Basic Information 67
6.9.2 Internet Advertising Product Types, Application and Specification 68
6.9.3 Aol(Verizon Communications) Internet Advertising Revenue and Gross Margin (2015 and 2016) 69
6.9.4 Contact Information 70
6.10 eBay 70
6.10.1 Company Basic Information 70
6.10.2 Internet Advertising Product Types, Application and Specification 72
6.10.3 eBay Internet Advertising Revenue and Gross Margin (2015 and 2016) 72
6.10.4 Contact Information 73
6.11 Linkedin 73
6.11.1 Company Basic Information 73
6.11.2 Internet Advertising Product Types, Application and Specification 75
6.11.3 Linkedin Internet Advertising Revenue and Gross Margin (2015 and 2016) 75
6.11.4 Contact Information 76
6.12 Amazon 76
6.12.1 Company Basic Information 76
6.12.2 Internet Advertising Product Types, Application and Specification 78
6.12.3 Amazon Internet Advertising Revenue and Gross Margin (2015 and 2016) 79
6.12.4 Contact Information 80
6.13 IAC 80
6.13.1 Company Basic Information 80
6.13.2 Internet Advertising Product Types, Application and Specification 81
6.13.3 IAC Internet Advertising Revenue and Gross Margin (2015 and 2016) 81
6.13.4 Contact Information 82
6.14 Soho 83
6.14.1 Company Basic Information 83
6.14.2 Internet Advertising Product Types, Application and Specification 84
7.14.3 Soho Internet Advertising Revenue and Gross Margin (2015 and 2016) 84
6.14.4 Contact Information 85
6.15 Pandora 85
6.15.1 Company Basic Information 85
6.15.2 Internet Advertising Product Types, Application and Specification 87
6.15.3 Pandora Internet Advertising Revenue and Gross Margin (2015 and 2016) 88
6.15.4 Contact Information 89
7 New Project Investment Feasibility Analysis of Internet Advertising 90
7.1 New Project SWOT Analysis of Internet Advertising 90
7.2 New Project Investment Feasibility Analysis of Internet Advertising 90
8 Industrial Chain, Sourcing Strategy and Downstream Buyers 92
8.1 Global Online Advertising Serving Process 92
8.2 Downstream Buyers 93
9 Marketing Strategy Analysis, Distributors/Traders 94
9.1 Marketing Channel of Internet Advertising Service 94
9.2 Agents of Internet Advertising List 95
10 Market Effect Factors Analysis 96
10.1 Technology Progress in Related Industry 96
10.2 Consumer Needs/Customer Preference Change 96
10.3 Economic/Political Environmental Change 96
11 Global Internet Advertising Market Forecast (2016-2021) 104
11.1 Global Internet Advertising Production, Revenue Forecast (2016-2021) 104
11.2 Global Internet Advertising Production, Consumption Forecast by Regions (2016-2021) 107
11.3 Global Internet Advertising Production Forecast by Type (2016-2021) 109
11.4 Global Internet Advertising Consumption Forecast by Application (2016-2021) 109
12 Research Findings and Conclusion 111
Disclosure Section 112
Research Methodology 112
Data Source 113
Disclaimer 113
Author List 115

List of table and figure

Figure Picture of Internet Advertising 1
Table Features and Benefits of Internet Advertising 1
Table Classification of Internet Advertising 2
Figure Global Revenue Market Share of Internet Advertising by Types in 2015 4
Figure Search Ads Picture 4
Figure Mobile Ads Picture 5
Figure Banner Ads Picture 5
Figure Classified Ads Picture 6
Figure Digital Video Ads Picture 6
Figure Internet Advertising Consumption Market Share by Applications in 2015 7
Table Applications of Internet Advertising 7
Figure Retail Examples 9
Figure Automotive Examples 9
Figure Entertainment Examples 10
Figure Financial Services Examples 10
Figure Telecom Examples 11
Figure Consumer Goods Examples 11
Figure North America Internet Advertising Revenue (Billion USD) and Growth Rate (2011-2021) 12
Figure Europe Internet Advertising Revenue (Billion USD) and Growth Rate (2011-2021) 13
Figure Japan Internet Advertising Revenue (Billion USD) and Growth Rate (2011-2021) 14
Figure China Internet Advertising Revenue (Billion USD) and Growth Rate (2011-2021) 15
Figure Telecom Internet Advertising Revenue (Billion USD) and Growth Rate (2011-2021) 16
Figure Global Internet Advertising Revenue (Billion USD) and Growth Rate (2011-2021) 17
Table Global Internet Advertising Revenue (Billion USD) by Manufacturers (2015 and 2016) 18
Table Global Internet Advertising Revenue Share by Manufacturers (2015 and 2016) 18
Table 2015 Global Internet Advertising Revenue Share by Manufacturers 20
Table 2016 Global Internet Advertising Revenue Share by Manufacturers 21
Table Manufacturers Internet Advertising Manufacturing Base Distribution and Sales Area 21
Table Manufacturers Internet Advertising Product Types 22
Figure 2015 Internet Advertising Revenue Share by Manufacturers 24
Figure Internet Advertising Market Share of Top 3 Manufacturers 25
Figure Internet Advertising Market Share of Top 5 Manufacturers 26
Table Global Internet Advertising Revenue by Regions (2011-2016) 27
Table Global Internet Advertising Revenue Market Share by Regions (2011-2016) 27
Figure 2011 Global Internet Advertising Revenue Market Share by Regions 28
Figure 2012 Global Internet Advertising Revenue Market Share by Regions 28
Figure 2013 Global Internet Advertising Revenue Market Share by Regions 29
Figure 2014 Global Internet Advertising Revenue Market Share by Regions 29
Figure 2015 Global Internet Advertising Revenue Market Share by Regions 30
Table Global Internet Advertising Revenue and Gross Margin (2011-2016) 30
Table North America Internet Advertising Revenue and Gross Margin (2011-2016) 30
Table Europe Internet Advertising Revenue and Gross Margin (2011-2016) 31
Table Japan Internet Advertising Revenue and Gross Margin (2011-2016) 31
Table China Internet Advertising Revenue and Gross Margin (2011-2016) 31
Table RoW Internet Advertising Revenue and Gross Margin (2011-2016) 31
Table Global Internet Advertising Revenue (B USD) by Types (2011-2016) 32
Table Global Internet Advertising Revenue Share by Types (2011-2016) 32
Figure Revenue Share of Internet Advertising by Types 2011 33
Figure Revenue Share of Internet Advertising by Types 2012 33
Figure Revenue Share of Internet Advertising by Types 2013 34
Figure Revenue Share of Internet Advertising by Types 2014 34
Figure Revenue Share of Internet Advertising by Types 2015 35
Table Global Internet Advertising Revenue Growth by Type (2011-2016) 35
Figure Global Internet Advertising Revenue Growth by Type (2011-2016) 36
Table Global Internet Advertising Revenue (B USD) by Applications (2011-2016) 37
Table Global Internet Advertising Revenue Market Share by Applications (2011-2016) 37
Figure Global Internet Advertising Revenue Market Share by Applications in 2011 38
Figure Global Internet Advertising Revenue Market Share by Applications in 2012 38
Figure Global Internet Advertising Revenue Market Share by Applications in 2013 39
Figure Global Internet Advertising Revenue Market Share by Applications in 2014 39
Figure Global Internet Advertising Revenue Market Share by Applications in 2015 40
Table Global Internet Advertising Revenue Growth Rate by Applications (2011-2016) 40
Figure Global Internet Advertising Consumption Growth Rate by Applications (2011-2016) 41
Table Alphabet Basic Information 42
Table Internet Advertising of Alphabet 43
Table Alphabet Internet Advertising Revenue and Gross Margin (2015 and 2016) 43
Figure Alphabet Internet Advertising Revenue and Global Market (2015 and 2016) 44
Table Facebook Basic Information 44
Figure Internet Advertising of Facebook 46
Table Facebook Internet Advertising Revenue and Gross Margin (2015 and 2016) 46
Figure Facebook Internet Advertising Revenue and Global Market (2015 and 2016) 47
Table Baidu Basic Information 47
Table Internet Advertising of Baidu 49
Table Baidu Internet Advertising Revenue and Gross Margin (2015 and 2016) 49
Figure Baidu Internet Advertising Revenue and Global Market (2015 and 2016) 50
Table Yahoo! Inc Basic Information 50
Table Internet Advertising of Yahoo! Inc 51
Table Yahoo! Inc Internet Advertising Revenue and Gross Margin (2015 and 2016) 52
Figure Yahoo! Inc Internet Advertising Revenue and Global Market (2015 and 2016) 53
Table Microsoft Basic Information 53
Table Internet Advertising of Microsoft 56
Table Microsoft Internet Advertising Revenue and Gross Margin (2015 and 2016) 56
Figure Microsoft Internet Advertising Revenue and Global Market (2015 and 2016) 57
Table Alibaba Basic Information 57
Table Internet Advertising of Alibaba 59
Table Alibaba Internet Advertising Revenue and Gross Margin (2015 and 2016) 59
Figure Alibaba Internet Advertising Revenue and Global Market (2015 and 2016) 60
Table Tencent Basic Information 60
Table Internet Advertising of Tencent 61
Table Tencent Internet Advertising Revenue and Gross Margin (2015 and 2016) 62
Figure Tencent Internet Advertising Revenue and Global Market (2015 and 2016) 63
Table Twitter Basic Information 63
Table Internet Advertising of Twitter 65
Table Twitter Internet Advertising Revenue and Gross Margin (2015 and 2016) 66
Figure Twitter Internet Advertising Revenue and Global Market (2015 and 2016) 66
Table Aol(Verizon Communications) Basic Information 67
Table Internet Advertising of Aol(Verizon Communications) 68
Table Aol(Verizon Communications) Internet Advertising Revenue and Gross Margin (2015 and 2016) 69
Figure Aol(Verizon Communications) Internet Advertising Revenue and Global Market (2015 and 2016) 70
Table eBay Basic Information 70
Table Internet Advertising of eBay 72
Table eBay Internet Advertising Revenue and Gross Margin (2015 and 2016) 72
Figure eBay Internet Advertising Revenue and Global Market (2015 and 2016) 73
Table Linkedin Basic Information 73
Table Internet Advertising of Linkedin 75
Table Linkedin Internet Advertising Revenue and Gross Margin (2015 and 2016) 75
Figure Linkedin Internet Advertising Revenue and Global Market (2015 and 2016) 76
Table Amazon Basic Information 76
Table Internet Advertising of Amazon 78
Table Amazon Internet Advertising Revenue and Gross Margin (2015 and 2016) 79
Figure Amazon Internet Advertising Revenue and Global Market (2015 and 2016) 79
Table IAC Basic Information 80
Table Internet Advertising of IAC 81
Table IAC Internet Advertising Revenue and Gross Margin (2015 and 2016) 81
Figure IAC Internet Advertising Revenue and Global Market (2015 and 2016) 82
Table Soho Basic Information 83
Table Internet Advertising of Soho 84
Table Soho Internet Advertising Revenue and Gross Margin (2015 and 2016) 84
Figure Soho Internet Advertising Revenue and Global Market (2015 and 2016) 85
Table Pandora Basic Information 85
Table Internet Advertising of Pandora 87
Table Pandora Internet Advertising Revenue and Gross Margin (2015 and 2016) 88
Figure Pandora Internet Advertising Revenue and Global Market (2015 and 2016) 89
Table New Project SWOT Analysis of Internet Advertising 90
Table Internet Advertising Project Investment Return and Benefit Analysis 91
Figure Online Advertising Serving Process 92
Table Major Buyers of Internet Advertising 93
Figure Internet Advertising Marketing Channels Status 94
Table Agents of Internet Advertising List 95
Figure Global GDP Map 2014 97
Figure EU GDP Change 2005-2014 98
Figure German CPI Change 2011-2015 98
Figure UK CPI Change 2011-2015 99
Figure Japan GDP Change 2005-2014 99
Figure Japan CPI Change 2005-2014 100
Figure China GDP Change 2005-2014 100
Figure China CPI Change 2005-2014 101
Figure China PPI Growth Rate 2005-2014 101
Figure US GDP Change 2005-2014 103
Figure US CPI Change 2011-2015 103
Figure Global Internet Advertising Revenue and Growth Rate Forecast (2016-2021) 104
Figure Global Internet Advertising Revenue and Growth Rate Forecast (2016-2021) 105
Figure North America Internet Advertising Revenue and Growth Rate Forecast (2016-2021) 105
Figure Europe Internet Advertising Revenue and Growth Rate Forecast (2016-2021) 106
Figure Japan Internet Advertising Revenue and Growth Rate Forecast (2016-2021) 106
Figure China Internet Advertising Revenue and Growth Rate Forecast (2016-2021) 107
Table Global Internet Advertising Revenue (B USD) Forecast by Regions (2016-2021) 107
Table Global Internet Advertising Revenue Share by Regions (2016-2021) 107
Table Global Internet Advertising Revenue (B USD) and Gross Margin (2016-2021) 108
Table North America Internet Advertising Revenue (B USD) and Gross Margin (2016-2021) 108
Table Europe Internet Advertising Revenue (B USD) and Gross Margin (2016-2021) 108
Table Japan Internet Advertising Revenue (B USD) and Gross Margin (2016-2021) 108
Table China Internet Advertising Revenue (B USD) and Gross Margin (2016-2021) 108
Table RoW Internet Advertising Revenue (B USD) and Gross Margin (2016-2021) 108
Table Global Internet Advertising Revenue (B USD) Forecast by Type (2016-2021) 109
Table Global Internet Advertising Revenue Share Forecast by Type (2016-2021) 109
Table Global Internet Advertising Revenue Forecast by Application (2016-2021) 109
Table Global Internet Advertising Revenue Market Share by Application (2016-2021) 110