Global Matcha Tea Market Growth 2019-2024

Published On: Mar 2019

Format: PDF

Publisher: LP infomation

Pages: 137

Report ID: 236658

Matcha is shade-grown green tea, and it is famous for being used in the tea ceremony of Japan; the leaves of which are hand-picked, steamed, air dried, de-stemmed and slow-ground on granite wheels to produce a calming, antioxidant powerhouse drink which burns fat and increases energy and focus.

Matcha tea is unique because the process of shading and harvesting increases the content of L-Theanine, an amino acid that helps balance the caffeine. While matcha may contain the same caffeine as other types of tea, the L-Theanine is known to create calmness without drowsiness.

Matcha is currently the fastest growing segment of the global tea market. The global matcha tea market driving due to increasing demand for matcha tea in many consumers’ as it has many health benefits. Matcha tea contains comparatively high antioxidant content which makes it popular in health conscious consumers. Increasing ceremonial tea consumptions and tea parties is also driving market for matcha tea. Due to matcha tea’s energy boosting property along with the health benefits consumption of matcha tea is increasing in corporate world. Trend of tea and coffee shops like Starbucks is increasing globally which is driving matcha tea market. Trend of adding varieties of flavors in the matcha tea is also driving market in youths globally. Easy availability of matcha tea products in retail shops, supermarket/ hypermarket and online stores is one of the key drivers of matcha tea market.

Aiya dominated the market, with accounted for 24.84% of the Matcha Teasales market share in 2016. Marushichi Seicha, ShaoXing Royal Tea are the key players and accounted for 17.33%, 14.68% respectively of the overall Matcha Tea market share in 2016. Global giant manufactures mainly distributed in Japan and China. It has unshakable status in this field.

The market is not only influenced by the price, but also influenced by the product performance. The leading companies own the advantages on better performance, more abundant product’s types, better technical and impeccable after-sales service. Consequently, they take the majority of the market share of high-end market.

Looking to the future years, prices gap between different brands will go narrowing. Similarly, there will be fluctuation in gross margin.

Despite the presence of competition problems, due to the global recovery trend is slightly, investor are still optimistic about this area; the future will still have more new investment enter the field.


According to this study, over the next five years the Matcha Tea market will register a 4.6% CAGR in terms of revenue, the global market size will reach US$ 1820 million by 2024, from US$ 1390 million in 2019. In particular, this report presents the global market share (sales and revenue) of key companies in Matcha Tea business, shared in Chapter 3.

This report presents a comprehensive overview, market shares, and growth opportunities of Matcha Tea market by product type, application, key manufacturers and key regions and countries.

This study considers the Matcha Tea value and volume generated from the sales of the following segments:

Segmentation by product type: breakdown data from 2014 to 2019, in Section 2.3; and forecast to 2024 in section 11.7.
Drinking-use Matcha Tea
Additive-use Matcha Tea
Segmentation by application: breakdown data from 2014 to 2019, in Section 2.4; and forecast to 2024 in section 11.8.
Drinking Tea
Pastry
Ice Cream
Beverage

This report also splits the market by region: Breakdown data in Chapter 4, 5, 6, 7 and 8.
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Spain
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market. The key manufacturers covered in this report: Breakdown data in in Chapter 3.
Aiya
Marushichi Seicha
ShaoXing Royal Tea
Marukyu Koyamaen
ujimatcha
Yanoen
AOI Seicha
DoMatcha

In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key manufacturers and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.

Research objectives
To study and analyze the global Matcha Tea consumption (value & volume) by key regions/countries, product type and application, history data from 2014 to 2018, and forecast to 2024.
To understand the structure of Matcha Tea market by identifying its various subsegments.
Focuses on the key global Matcha Tea manufacturers, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the Matcha Tea with respect to individual growth trends, future prospects, and their contribution to the total market.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
To project the consumption of Matcha Tea submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.

Table of Contents

2019-2024 Global Matcha Tea Consumption Market Report

1 Scope of the Report
1.1 Market Introduction
1.2 Research Objectives
1.3 Years Considered
1.4 Market Research Methodology
1.5 Economic Indicators
1.6 Currency Considered

2 Executive Summary
2.1 World Market Overview
2.1.1 Global Matcha Tea Consumption 2014-2024
2.1.2 Matcha Tea Consumption CAGR by Region
2.2 Matcha Tea Segment by Type
2.2.1 Drinking-use Matcha Tea
2.2.2 Additive-use Matcha Tea
2.3 Matcha Tea Consumption by Type
2.3.1 Global Matcha Tea Consumption Market Share by Type (2014-2019)
2.3.2 Global Matcha Tea Revenue and Market Share by Type (2014-2019)
2.3.3 Global Matcha Tea Sale Price by Type (2014-2019)
2.4 Matcha Tea Segment by Application
2.4.1 Drinking Tea
2.4.2 Pastry
2.4.3 Ice Cream
2.4.4 Beverage
2.5 Matcha Tea Consumption by Application
2.5.1 Global Matcha Tea Consumption Market Share by Application (2014-2019)
2.5.2 Global Matcha Tea Value and Market Share by Application (2014-2019)
2.5.3 Global Matcha Tea Sale Price by Application (2014-2019)

3 Global Matcha Tea by Players
3.1 Global Matcha Tea Sales Market Share by Players
3.1.1 Global Matcha Tea Sales by Players (2017-2019)
3.1.2 Global Matcha Tea Sales Market Share by Players (2017-2019)
3.2 Global Matcha Tea Revenue Market Share by Players
3.2.1 Global Matcha Tea Revenue by Players (2017-2019)
3.2.2 Global Matcha Tea Revenue Market Share by Players (2017-2019)
3.3 Global Matcha Tea Sale Price by Players
3.4 Global Matcha Tea Manufacturing Base Distribution, Sales Area, Product Types by Players
3.4.1 Global Matcha Tea Manufacturing Base Distribution and Sales Area by Players
3.4.2 Players Matcha Tea Products Offered
3.5 Market Concentration Rate Analysis
3.5.1 Competition Landscape Analysis
3.5.2 Concentration Ratio (CR3, CR5 and CR10) (2017-2019)
3.6 New Products and Potential Entrants
3.7 Mergers & Acquisitions, Expansion

4 Matcha Tea by Regions
4.1 Matcha Tea by Regions
4.1.1 Global Matcha Tea Consumption by Regions
4.1.2 Global Matcha Tea Value by Regions
4.2 Americas Matcha Tea Consumption Growth
4.3 APAC Matcha Tea Consumption Growth
4.4 Europe Matcha Tea Consumption Growth
4.5 Middle East & Africa Matcha Tea Consumption Growth

5 Americas
5.1 Americas Matcha Tea Consumption by Countries
5.1.1 Americas Matcha Tea Consumption by Countries (2014-2019)
5.1.2 Americas Matcha Tea Value by Countries (2014-2019)
5.2 Americas Matcha Tea Consumption by Type
5.3 Americas Matcha Tea Consumption by Application
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Key Economic Indicators of Few Americas Countries

6 APAC
6.1 APAC Matcha Tea Consumption by Countries
6.1.1 APAC Matcha Tea Consumption by Countries (2014-2019)
6.1.2 APAC Matcha Tea Value by Countries (2014-2019)
6.2 APAC Matcha Tea Consumption by Type
6.3 APAC Matcha Tea Consumption by Application
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
6.10 Key Economic Indicators of Few APAC Countries

7 Europe
7.1 Europe Matcha Tea by Countries
7.1.1 Europe Matcha Tea Consumption by Countries (2014-2019)
7.1.2 Europe Matcha Tea Value by Countries (2014-2019)
7.2 Europe Matcha Tea Consumption by Type
7.3 Europe Matcha Tea Consumption by Application
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
7.9 Spain
7.10 Key Economic Indicators of Few Europe Countries

8 Middle East & Africa
8.1 Middle East & Africa Matcha Tea by Countries
8.1.1 Middle East & Africa Matcha Tea Consumption by Countries (2014-2019)
8.1.2 Middle East & Africa Matcha Tea Value by Countries (2014-2019)
8.2 Middle East & Africa Matcha Tea Consumption by Type
8.3 Middle East & Africa Matcha Tea Consumption by Application
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries

9 Market Drivers, Challenges and Trends
9.1 Market Drivers and Impact
9.1.1 Growing Demand from Key Regions
9.1.2 Growing Demand from Key Applications and Potential Industries
9.2 Market Challenges and Impact
9.3 Market Trends

10 Marketing, Distributors and Customer
10.1 Sales Channel
10.1.1 Direct Channels
10.1.2 Indirect Channels
10.2 Matcha Tea Distributors
10.3 Matcha Tea Customer

11 Global Matcha Tea Market Forecast
11.1 Global Matcha Tea Consumption Forecast (2019-2024)
11.2 Global Matcha Tea Forecast by Regions
11.2.1 Global Matcha Tea Forecast by Regions (2019-2024)
11.2.2 Global Matcha Tea Value Forecast by Regions (2019-2024)
11.2.3 Americas Consumption Forecast
11.2.4 APAC Consumption Forecast
11.2.5 Europe Consumption Forecast
11.2.6 Middle East & Africa Consumption Forecast
11.3 Americas Forecast by Countries
11.3.1 United States Market Forecast
11.3.2 Canada Market Forecast
11.3.3 Mexico Market Forecast
11.3.4 Brazil Market Forecast
11.4 APAC Forecast by Countries
11.4.1 China Market Forecast
11.4.2 Japan Market Forecast
11.4.3 Korea Market Forecast
11.4.4 Southeast Asia Market Forecast
11.4.5 India Market Forecast
11.4.6 Australia Market Forecast
11.5 Europe Forecast by Countries
11.5.1 Germany Market Forecast
11.5.2 France Market Forecast
11.5.3 UK Market Forecast
11.5.4 Italy Market Forecast
11.5.5 Russia Market Forecast
11.5.6 Spain Market Forecast
11.6 Middle East & Africa Forecast by Countries
11.6.1 Egypt Market Forecast
11.6.2 South Africa Market Forecast
11.6.3 Israel Market Forecast
11.6.4 Turkey Market Forecast
11.6.5 GCC Countries Market Forecast
11.7 Global Matcha Tea Forecast by Type
11.8 Global Matcha Tea Forecast by Application

12 Key Players Analysis
12.1 Aiya
12.1.1 Company Details
12.1.2 Matcha Tea Product Offered
12.1.3 Aiya Matcha Tea Sales, Revenue, Price and Gross Margin (2017-2019)
12.1.4 Main Business Overview
12.1.5 Aiya News
12.2 Marushichi Seicha
12.2.1 Company Details
12.2.2 Matcha Tea Product Offered
12.2.3 Marushichi Seicha Matcha Tea Sales, Revenue, Price and Gross Margin (2017-2019)
12.2.4 Main Business Overview
12.2.5 Marushichi Seicha News
12.3 ShaoXing Royal Tea
12.3.1 Company Details
12.3.2 Matcha Tea Product Offered
12.3.3 ShaoXing Royal Tea Matcha Tea Sales, Revenue, Price and Gross Margin (2017-2019)
12.3.4 Main Business Overview
12.3.5 ShaoXing Royal Tea News
12.4 Marukyu Koyamaen
12.4.1 Company Details
12.4.2 Matcha Tea Product Offered
12.4.3 Marukyu Koyamaen Matcha Tea Sales, Revenue, Price and Gross Margin (2017-2019)
12.4.4 Main Business Overview
12.4.5 Marukyu Koyamaen News
12.5 ujimatcha
12.5.1 Company Details
12.5.2 Matcha Tea Product Offered
12.5.3 ujimatcha Matcha Tea Sales, Revenue, Price and Gross Margin (2017-2019)
12.5.4 Main Business Overview
12.5.5 ujimatcha News
12.6 Yanoen
12.6.1 Company Details
12.6.2 Matcha Tea Product Offered
12.6.3 Yanoen Matcha Tea Sales, Revenue, Price and Gross Margin (2017-2019)
12.6.4 Main Business Overview
12.6.5 Yanoen News
12.7 AOI Seicha
12.7.1 Company Details
12.7.2 Matcha Tea Product Offered
12.7.3 AOI Seicha Matcha Tea Sales, Revenue, Price and Gross Margin (2017-2019)
12.7.4 Main Business Overview
12.7.5 AOI Seicha News
12.8 DoMatcha
12.8.1 Company Details
12.8.2 Matcha Tea Product Offered
12.8.3 DoMatcha Matcha Tea Sales, Revenue, Price and Gross Margin (2017-2019)
12.8.4 Main Business Overview
12.8.5 DoMatcha News

13 Research Findings and Conclusion