Influential tech analyst Gene Munster predicts that Amazon will buy Target in 2018

Published: Wilson Clark

On: Jan 2018

According to a predication made by one analyst, the most popular and leading ecommerce giant Amazon is expected to make a bigger move into the physical stores in this ongoing year.

Reportedly, Loup Ventures Gene Munster is strongly recommending that the biggest internet e-commerce organization will sure to buy Target in the year 2018.

Mr. Munster wrote in a post on Monday that, “the infamous ecommerce firm Amazon positively believes the future of retails is a complete blend of online as well as some offline. Target is the most significant offline partner for Amazon for the two major reasons, that are shared demographic and manageable too but comprehensive store count.”

“As far as the demographic is concerned, the ideal focus of Target is on mom that is central point to help Amazon’s great approach to win wallet share,” he added.

Before co-founding venture capital company Loup at the beginning of the last year, Gene Munster was worked as an influential technology analyst with Piper Jaffray for 21 years.

Gene Munster predicts Amazon will buy Target in 2018

Munster further stated that Amazon has aggressively pursued the family market with the various offerings for kid-friendly video content.

While, in addition to this, an acquisition of Target will show hike the store count of the company roughly about 2,300 stores. It will allow firm to compete with Walmart’s approx 12,000 store footprint, as per the analyst.

In the month of August, Amazon stopped its $13.7 billion acquisition of the whole foods market.

Munster wrote that “for the retail stores, Amazon’s acquisition of Whole Foods 470 stores with the Amazon Go retail concept testing which is proof that Amazon will see the future of the retail as a mix of online and some offline."

In 2017 Amazon shares up to 56 % versus stocks of Target 10 % decline.  On Tuesday, Target shares increased 3.6 %.