Unilever Threatens To Take Ads Off digital Media Platforms

Published: Wilson Clark

On: Feb 2018

Unilever has warned to withdraw ads from platforms like Google and Facebook if dont take enough strong measures to police extremist and illegal content.

Unilever said consumer trust in social media is now at a new low.

Unilever's chief marketing officer said that it can not afford to have an environment where its customers are not assured of what they see online is true and trustworty..

He further said that digital media platforms must take measures before advertisers stop advertising. He added that companies would not continue advertising on platforms where extremist material, fake news, child abuse, racism or sexism exist.